Your memories,
linked to the objects
that hold them.
Attach a living memory to any keepsake. Tap it with any phone and the memory opens instantly. No app needed to view.
What a memory looks like
Every moment. Every link. One tap.
Santorini, Greece · Aug 2023
Summer in Santorini
3 linked memories
Paris, France · Jun 2022
A Night in Paris
5 linked memories
Open Road, USA · Jul 2021
Summer Road Trip
4 linked memories
How it works
Three steps, then it lives forever.
Create a memory
Add a title, story, and link photos already in Instagram, iCloud, Google Photos, or Drive. No upload, no copy.
Write it to a tag
Stick a small NFC sticker to your keepsake. The Throwback app writes the link in seconds. One tap in the Pair sheet.
Anyone taps, it opens
Hold any phone near the keepsake. The memory opens instantly in their browser. No app. No account. Just the memory.
to install for viewers
from keepsake to live memory
you can turn into a memory
Your memories, linked to the objects that hold them.
Throwback iOS app.
Hitting the App Store soon.
The iOS app lets you write NFC tags directly from your iPhone using Core NFC. Create memories, pair keepsakes, and manage everything from one place.
- Write NFC tags from your iPhone (Core NFC)
- Browse your memories on a world map
- Auto-updates — push to Vercel, app stays current
Works on anything
Stick it on the keepsake that already means something.
Polaroids
Print your favourites and give them a tap-to-open memory.
Fridge magnets
That souvenir magnet becomes a doorway to the whole trip.
Postcards
Write the back, write the NFC. Two messages in one card.
Picture frames
The photo on the wall links to every photo from that day.
Your memories, everywhere
Pin a memory to any place in the world.
Pick an emoji, tap the map to drop a pin. Click any pin to remove it.
Every trip. Every keepsake.
Every memory, one tap away.
Why Throwback
Built for the objects you already love.
No app for viewers
Anyone taps and sees the memory. No install, no sign-up.
Links, not uploads
Point to photos already in Instagram, iCloud, or Google Photos.
Any NFC sticker
Blank stickers cost under $1. Stick one on anything.
Made for keepsakes
Fridge magnets, postcards, shot glasses, picture frames.
Private by default
Only people with the tag URL can see the memory.
Edit any time
Update the story, add new photos. Live instantly.
Fast on any phone
Server-rendered. Opens in under a second on any device.
Works everywhere
The memory page is a web page. No app, no friction.
Ready to make your first memory?
Free to start. Create memories, link your photos, write your first tag.
Get started freeNo credit card. Works on iPhone and Android.